Last updated: 11/2008

2 Badly Drawn Stickmen And Their 86 Tips To Attracting, Converting And Keeping Filthy Rich Customers.
2 Badly Draw Stickmen Rant
About 86 Ways
To Optimize Your Website
To Attract, Convert And Keep
Filthy-Rich Customers
Get ready. I'm about to share with you a secret system that will test your nerve. Make others think you've gone mad. And maybe even make you think you've gone mad yourself...

...but it will cost you nothing to try. It will cut your workload massively. And it will increase your profits whatever your business.

And the best bit.

By the time your competition has worked out your tactics, you'll be so far ahead they'll never catch you.

Interested to learn what it is? Of course you are.

But first let me introduce a couple of characters...

who are going to help me explain it to you (the 89 tips are further down, honest. I just want to butter you up first)...

On the left: This top hat wearing stickman is your rich customer (as this is how I imagine rich people dress)
On the right: And this happy-looking stickman is you (holding extra-special reverse $ signed bills!)

OK, now the introductions are over, back to the explanation.

What's my secret system... My secret system is to attract rich customers! It's a simple as that.

Here is an over simplified comparison to make my case. Why rob a 7/11 store when you can rob a bank for greater rewards. Go where the money is!

Sounds pretty obvious right? Well, if you look around any niche -- and I'm sure yours is the same -- you'll find that most companies try to compete on price. They go for the 7/11 store and get 7/11 store customers. Your task is to take price out of the equation. Your task is to go for the bank. Your task is to go for the bank's lovely rich customers.

The 3 Big Reasons Why You Shouldn't Focus On Price:

1) Stand out from your competition -- positioned as the quality choice rather than one of the many cheap choices will make you stand out from the pack
2) Improve loyalty so you can sell again and again -- if a customer is prepared to pay more for your service, and you deliver, that customer will stick with you for life. Compete on price and they'll constantly change to get the cheapest deal
3) Cut your customer service costs -- Studies show the more a customer spends, the less they call up with customer service queries or complaints. Sounds pretty good to me!

But What About Your Conversion Rate?

Going after richer customers might give your conversion rate a bit of a bashing, but this isn't a bad thing if the quality (and bank balances) of your new customers is better!
Basically put:

Converting more perfect customers = Good
Converting as many people as possible = Not always so good

Let me tell you a story showing how this works...

How A 7% Conversion Rate DROP, Brought A 150% Increase In Profit

I worked with a client that sold a service costing $10. It was a very attractive price and managed to get a conversion of of about 10%. Out of every 10,000 website visitors they sold to 1000 of them at $10.

But it was a competitive niche, and the company was getting outspent in advertising by their rivals. The company needed to make more money. They figured they needed to get more customers from their current marketing efforts and by discounting their price they could increase their conversion rates.

I knew what I was about to suggest would go down like a sh*t sandwich.

I told them to raise their price to $30 (way above their competitors), and increase their level of service.

The Sales Director looked at me like I'd just asked his mother out on a date.

However, there was method in my madness. Yes, by increasing their prices their conversion rate dropped. It went from about 10% to about 3%. This meant that out of a 10,000 visitors to their website, now only 300 were converted, making them $9000.

However (and thank God because the Sales Director now looked like I'd just suggested his daughter join his mother and I on our date), those 300 new customers we'd managed to convert were a different type of customer. They were a customer that wasn't price sensitive. They were a customer who appreciated good service. They were a customer who'd stay more loyal.

The new average customer would go on to buy 3 more times from them. 50% of them on an extra service of $39, then of those second purchasers, 67% also bought another service of $47, and then 82% of those then went on to buy another service at $67. The original average customer never bought again.

Now lets do the math...

300 people out of 10,000 were now buying at $30, totalling $9000. Of those 300 people, 150 were going on to buy a second service at $47, making an extra $5850. Then of those 150, 100 were going on to buy a service at $47, making an extra $4700. Then, of those 100 people, 82 of them would go on to buy a third service at $67, making an extra $5495.

That means that those 300 people were now worth a total of $25,045.

Boom!

That's a tasty increase on the original $10,000.

But What If You Can't Raise The Prices In Your Industry?

You might also be thinking that "this doesn't apply to my business. If I increased prices then I'd get laughed out of business."

Well, let me prove you wrong with another story...

How Pricing Pizza At Twice The Price Led To A National Franchise...

The pizza business is one that is run on the idea of discounts. Buy 2 for 1 is a common site. However, there's one company that's decided to make a change. They decided to call themselves the Gourmet Pizza Company, and focus on the best ingredients they could. They also decided to price themselves at twice the price of the next most expensive competition.

And the result. Well, they're getting ready to role out their franchise across the States. i.e. It's been a mega-success. While at the same time their competition are fighting for the scraps of the poor paying customers with ever increasing discounts and disappearing profits.

The truth is, whether you're willing to accept it or not, you can raise prices in any industry. You just need to be creative where you add the value. And if you can't think how, you need to keep reading my guide, because I'm going to give you some great ideas.

Now Young Warrior, I Think Your Ready For The Main Battle...

* Get out your note pad
* Switch your secretary to silent
* Strengthen your bank balance
* Put on your Learning Hat
As you can see, going after rich customers is really a smart business position to take, and "86 Ways To Optimize Your Website For Filthy Rich Customers" will show you step by step the changes that you can apply to your business.

See What These 3 Top Marketers Had To Say...
"I like a lot about this one. I like the clever headline and the shameless appeal to the opportunity seekers."

Seth Godin
"This was the first one that I actually wanted to read all the way through and click on."

Darren Rowse of ProBlogger.com

"Unique approach causes curiosity and the concept is smartly woven throughout—from ad copy to landing page headline, visual and body copy. The integrated approach makes the "stickmen" more than a gimmick and keeps you moving to the call to action."

Brian Clark of CopyBlogger.com
























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